Content marketing is about regular, honest, two-way communication with your customers and contacts. It’s about creating genuinely interesting and useful materials and sharing them freely, encouraging others to share them on. In this way you build trust, and your brand’s reputation grows. Your customers feel valued and word spreads about how great you are, so your marketing targets are achieved without the need for expensive advertising.
In our view, content marketing is intrinsically linked to SEO, and vice versa. The downside is that such work is time-consuming, so we’re able to take it on for you or work in partnership to achieve the right mix of scheduled, structured content and immediate and off-the-cuff remarks.
Content we can provide includes: copywriting (to an approved tone of voice), surveys, blogs, competitions, infographics, how-to’s, photo stories, videos, white papers, press releases. Posts for Twitter, Facebook, LinkedIn, Pinterest, Instagram. We produce comprehensive monthly reports that tell you how well you’re performing on social media and how your SEO is progressing. We then identify any weaknesses to work on for the following month. We pride ourselves on being an open and honest agency, so if there’s any stat you want to get hold of, we’ll give it to you.
We are proud to focus on imaginative, customer-focused design concepts that help you stand out from the crowd. At Octopie we combine our creative imagination with your business objectives to develop designs that attract attention, have a clear and consistent message and encourage customer action.
We also offer our own photography and video services for that extra flourish, and we’ll work on your brand to develop
everything from business cards and brochures to special event materials and websites.
Our production-focused people are creative, imaginative and dedicated to achieving the best result for you. We’re great communicators so you’ll always be kept up to speed with your projects’ progress, and we’ll always look to utilise your own market insight and expertise.
Octopie offers full website services including strategy, design, development, maintenance and promotion (SEO/PPC etc). Our websites are aesthetically pleasing and user-centric in focus, utilising the latest open-source technologies to keep your website and applications fast, stable, responsive, scalable and at the forefront of industry developments. If your website is looking tired and old-fashioned, or it’s built in a way that makes it hard to update, then it’s time for a refresh!
Our primary focus is always on the user experience (UX), which varies by target audience, brand expectations and many other important considerations we’ll discuss with you at the start of any project.
We genuinely believe no two websites should be alike and we quote according to this principle.
Whether a new site, or a refresh of an existing site, Octopie regularly uses the WordPress platform as a tool delivering cost-effective, flexible websites that give clients the option of editing their own site if they wish. We also develop custom websites and portals, using the most appropriate development tools for the specific requirement. From a simple ‘online brochure’, through to e-commerce or a network of sites with password-protected staff and distributor access for sharing commercially sensitive information, we can deliver.
Frequently, our customers don’t just want a single one of our services. They want a solution. For example, a new business enterprise, a new product or service launch, a venue opening. They have a budget in mind and they have a goal – it’s up to Octopie to fill in all those gaps.
We can advise on the best way to spend that budget, for the best value and the best results. It means an integrated approach to on-and-offline marketing, all the while calling our in-house expertise.
We can design the brand, seek the PR opportunities, place the adverts, print the literature and get the buzz building on social media.
And there’s more – photography, video, animation, email marketing, landing pages, signage, vehicle wraps etc etc. The important thing is that the solution we offer is what fits the project and the budget – for us every campaign is fully tailored to each individual customer’s needs.