What is Print Finishing?
Print – be it lithographic (old-school high-volume print using plates), digital (e.g. Ricoh or Indigo presses) or wide-format – is all about running paper through a printing press with careful attention paid to the balance of colour, quality and appropriateness of the paper (known as ‘stock’) and look-and-feel of the visuals on the page in relation to the artwork supplied.
Our printers work hard to ensure your brand’s colour scheme is adhered to and that there are no issues in terms of lining up of duplex sheets, legibility of text or the specific challenges thrown up by some of our unique offerings, such as landscape A4 brochures or six-page A4 brochures.
But after that process, all you have is a pile of flat sheets. To get it to the next stage, ready to wow your customers, it’s time for the finishers to step in.
For starters, print finishing refers to trimming down those flat sheets to perfectly neat and well-matched edges. It also refers to all those little features that make the real difference when the final product is delivered or handed to your customers; the features that make Horizon’s print stand out.
Binding techniques, from saddle stitch (folded and stapled) to PUR binding (a form of spine gluing that’s incredibly durable, flexible and smart-looking) or even elegant riveting. The use of, for example, semi-transparent printed sheets called onion skins can add another dimension, as can off-setting pages, adding fold-outs, pockets for additional literature or any other number of clever tricks. Laminating, embossing, spot varnishing, use of white ink or foil blocking – these all help elevate a printed page, enough to make the recipient stop and think, notice the quality with their fingers as well as their eyes.
It’s all part of our boutique approach to print finishing that can take something as simple as paper and ink to a whole other level.
Accelerated Mobile Pages (AMP) The way that technology has advanced over the last few years means people simply don’t expect to wait longer than a heartbeat for a webpage to load; it has become natural. Think about that from a content creator’s point of view, every...
Digital or Litho? The Eternal Question. For many in the print industry, this may seem like a redundant question, but I was recently at an event that got me thinking about it a little more than I would normally. Talking with the MD of a financial management company who...
Mobile First Search Is About To Launch, Are You Ready? Soon Google will crawl ONLY the mobile versions of websites, so yours has to look good, run fast and let users get to what they’re after with the minimum of fuss. Did you know that in 2018 52% of all website...